‘$40 period!’

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MetroPCS, an innovator in unlimited no-annual-contract wireless service, has launched an aggressive campaign featuring its ‘$40, period’ rate plan into 15 new markets across the nation, including the Rio Grande Valley.

With the announcement of unlimited 4G service on T-Mobile’s nationwide network, and robust 4G smartphone line-up to customers who want ‘all-in’ at a monthly flat rate with no surprises, representatives with MetroPCS say Valley residents can take advantage of topline service, along with unlimited data, talk and text at a flat rate of just $40 a month.

The deal means consumers are not locked into contracts, which means they can upgrade or scale back service from month to month and never have to fork over penalty fees.

“We are the pioneers of the pay in advance model,” said MetroPCS Vice President and General Manager, Jim Mickey. “We know how hard our customers work for their money.”

Other services MetroPCS offers include a wide range of devices to choose from, including high-end Android smartphones like the Samsung Galaxy S4.

The company’s “Bring Your Own Phone” program in particular, allows customers to bring in old devices and sign up for service. The program enables consumers to pair their compatible device with MetroPCS’ affordable 4G service plans, giving them more choice, more savings and more for their money with access to a nationwide 4G network and unlimited – taxes and fees inclusive – for just $40 a month.

MetroPCS has grown to the #1 no annual contract wireless network brand in the majority of the markets it serves by offering convenience, choice and flexibility for consumers who work hard for their money and deserve more than what they’re getting from their carrier today.

The company continues to expand its distribution channels in the newly launched cities, including at leading national retail partners. With this expansion, MetroPCS now offers its affordable, unlimited services in 30 operating markets and is growing with more than 6,700 points of sale in its retail network.

“MetroPCS is a brand you can trust,” Mickey said. “You can switch with confidence to have an awesome experience and superfast speed.”