A Brighter Valley


Discount Power Company now offering competitive prices for local customers

With dozens of power companies Rio Grande Valley residents can choose from, one particular organization in the region is shining bright as an option for everyone’s electricity needs.

Discount Power Company has been serving the region and other parts of Texas since 2009, according to Fayyaz Ali, director of Business Development. Among all the different power companies customers can choose from, Discount Power stands out for a couple of special reasons — low prices and devotion to customers.

“At Discount Power, the customer is at the center of everything we do,” Ali wrote in an email. “The product that we sell is intangible — the customer cannot touch or feel it. We differentiate ourselves with reasonable prices and best in class customer service. We are a team of industry veterans who have been active in the retail electricity business since its inception in 2002.”

This kind of experience has culminated recently with Discount Power winning a prestigious honor — the 2017 Pinnacle Award by the Better Business Bureau in Houston. The award centers around “a rigorous and extensive annual evaluation of organizations utilizing performance standards such as dedication to customer service, ethical and trustworthy business behavior and commitment to excellence,” according to a news release on the Discount Power Company website.

“This recognition is, in my opinion, a fitting testament to the dedication and hard work of the entire team at the company and its single-minded focus on providing customers great customer service, best possible products, and maintaining highest ethical standards and business practices,” Ali wrote about receiving the award.

In addition to receiving the 2017 Pinnacle Award, Discount Power was also given the 80th ranking on Inc. 500 Magazine’s list of fastest-growing private companies in the country.

Screen Shot 2017-09-08 at 1.17.53 PM“The Inc. 500 list also illustrated the fact that (Discount Power) was the fastest growing Retail Electricity Provider in the USA along with the fastest growing company in Houston and the third-fastest growing company in Texas,” Ali wrote.

Discount Power serves nearly 200,000 residential customer equivalents across Texas, and is available wherever energy providers are deregulated in the state. The fact that it has one of the lowest customer complaint rates in the state is a testament to our focus on quality customer service, Ali added.

“We understand and fulfill our customers’ needs,” Ali wrote. “We offer no-gimmick, simple-to-understand products that are designed specifically to bring the most value to various types of customers, based on their size and consumption profile. We also make it a point to educate the customer on the product they are choosing before they make a decision to purchase any of our products.”

Ali, who has worked at Discount Power for four years, looks forward to helping serve Valley residents and businesses as a competitive electricity company.

“We are expanding our footprint in RGV based on our analysis of market prices here,” he wrote. “We believe in providing the best possible price to our customers, not burden them with unreasonably high prices. With this said, we have been able to save some customers as much as 20 to 40 percent on their energy cost compared to their existing providers. We believe that there is a need for a Retail Electricity Provider in Rio Grande Valley who works for the customer, not the other way around.”

With hot Valley summers overtaxing air conditioning in houses and apartments, it’s easy to rack up an eye-popping, budget-busting power bill. However, Discount Power provides low-rate plans tailored to the usage of the consumer. The company’s fixed-rate plans take the guesswork out of electricity bills and are great for customers at all levels of energy usage, including customers using less electricity, as these plans do not have a penalty for low usage — unlike plans from other companies.

“Discount Power offers service in multiple languages including Spanish and English,” Ali wrote. “We don’t believe in gimmicks or ‘nickel-and-diming’ the customer, so there is never a transfer of service fee charged by Discount Power. We also do not charge for providing you with a paper bill versus an e-bill or to be on auto-pay. And we offer some of the best prices in the market.”

Learn more about Discount Power Company by visiting its website at DiscountPowerTX.com.