Blurring the lines


Sam Coats By Joey Gomez
Born “off the pavement” on South Kansas City Road outside of La Feria in a farmhouse, Coats, 70, grew up on the seven mile stretch of farmland between his home and Harlingen. In those days, most communities melded easily with the terrain, and now miles of farmland have given way to burgeoning communities that were once steeped in agriculture, arguably the lifeblood of the region at the time.
Disparate communities however served themselves and created their own identities as a result of long miles separated by a harsh landscape. According to Coats, growing up as the fifth of six children, people in communities across the Valley often became isolated from each other and the rest of the world. When the city limit signs were established, it was clear that communities in the Valley had entered a singular approach to their development, and that concept of regionalism never materialized.
“It occurred to me, having come back to the Valley, that when I was a kid, it was a long way between La Feria and Harlingen,” said Coats, who brandishes an extensive career in aviation.
“It was seven miles, but it was all farmland. There were cities up above Mission that didn’t even exist, Sullivan City and so on, and those that I hadn’t even heard of,” Coats says about the Valley at the time of his upbringing. “The people now, through globalization, the Internet, and our communication system, can be aware of just how much the lower Rio Grande Valley has to offer. It’s not isolated.”
These days, Coats believes the future of the Valley will stretch beyond its mere city limits. In fact, it has already begun.
“I think the leadership is beginning to realize that when you begin to solve problems, they don’t stop at city limits signs. Here, we are beginning to see regional cooperation on medical issues, transportation issues with road systems and the new causeway going in, and that’s going to open up a whole new opportunity for the southern tip of Texas,” Coats said.
“Air quality doesn’t respect city limit signs, water issues don’t respect city limit signs, and we all have to work together as a region, or we won’t be able to solve these issues,” he said.

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Coats draws a comparison between the current Rio Grande Valley and the Dallas-Fort Worth “Metroplex” in its infancy.
Early on, the two cities did not operate well with each other. Tensions were legendary between leaders in Dallas and in Fort Worth before the creation of DFW Airport. In 1946, Fort Worth hired a firm to prepare an airport plan for the city. The next year, it decided to develop Midway as its major airport and renamed it Greater Fort Worth International Airport, but Dallas continued to develop Love Field.

According to the Texas State Historical Association, in 1948, the CAA National Airport Plan recommended that Greater Fort Worth International Airport be expanded into the major regional airport, but officials in Dallas continued their opposition.
The TSHA states, referencing stories from the Dallas Morning News, that the feud between the two cities became so bitter that then-Fort Worth Mayor Amon Carter refused to eat in Dallas restaurants, and when business made it necessary for him to be in Dallas, he carried a sack lunch.
“The thing that intrigues me is the parallel between Dallas and Forth Worth, when the cities stopped fighting on airport issues and got together,” Coats said.
Coats was a part of those talks in the late 1960s and early 1970s when the cities were forced to work together to offset declining passengers at what was then known as Greater Southwest in Fort Worth, amid the severe congestion at Dallas’ Love Field. The location for the future Dallas–Fort Worth Regional Airport was decided to be at the intersection of the towns of Euless, Irving, and Grapevine.
“When I first went to Dallas, they had an airport, and Fort Worth had an airport, and they were both little regional airports,” he said. “Today, because they finally got together, DFW is the fourth busiest airport in the world, not just in Texas or the U.S., but in the world. It provides over $17 billion in economic benefit to the north Texas region. We don’t talk about just Dallas anymore or just Fort Worth anymore; we talk about the Metroplex.”
Leaders here talk about the advent of a future “Borderplex” if communities can put aside their differences. Similar situations like those that took place early on in the Metroplex have arisen in the Valley in the development of key facilities and programs. Former State Representative Veronica Gonzales recalls one example during her time in the legislature when the region was awarded funds through the now defunct Health Services District, which required Cameron and Hidalgo Counties to work together to come up with a plan to provide care to the indigent population.
RGVisionmayjune13finalwbleed39When talks among representatives in the two counties failed, the money originally meant for the Rio Grande Valley was redistributed to San Antonio, Gonzales said at a recent governmental affairs meeting in McAllen.
“The reason I think it’s so important to work together is I do remember we were in the legislature, and we had money with a health services district that was allocated, which required Cameron and Hidalgo Counties to work together to come up with a plan, and they could not get it together to come up with a plan,” Gonzales said. “There was too much of a disagreement, and as a result, the money got lost, and it went to San Antonio. So this idea, when it was first being talked about, we were saying everyone has to be onboard and play nice, because if they don’t, the state would then say ‘forget it, I’m not supporting something your own people can’t agree on.’”
“Just like Dallas-Forth Worth has the Metroplex, we can become a Borderplex,” Gonzales said. “We have already started to see that. I’m very proud of the fact that all of our cities have been super supportive. They have all been talking to each other, and that’s how you get things done.”
A Future University and a Turning Point for Regionalism in the Valley?
In separate interviews, Coats and Gonzales both agree that a likely new university in the Valley may be a turning point for regionalism in the Valley.
A “perfect storm” of various elements coming together, including the various communities in the Valley working in tandem, have pushed for the establishment of the university to this point, passing the state Senate and House, but those locales need to stay united once the big decisions shift away from Austin and come home, according to Gonzales.
Making her comments as the keynote speaker at the McAllen Chamber of Commerce’s monthly governmental affairs meeting, Gonzales gave an update on the proposed university in the Texas legislature, and offered a serious assessment of where it goes from here.
“I hope that when decisions are being made, those who want to be involved will be allowed to give their input, and that we can actually have some community forums and get the input of the community, because this is impacting our local communities,” she said. “They (communities) should have a say and an opinion, which should be voiced and considered to determine where we go.”
Specifically, Gonzales is referring to upcoming decisions that will determine the location of future administration offices, the location of the main campus, the name of the future campus, or a possible taxing district that would split among the counties to fund the proposed medical school. The Board of Regents will have the ultimate say about these decisions, but it will seek input from all communities in the Valley.
The regents have established a Blue Ribbon Panel which will then decide where the best resources locally to accommodate the medical school are located. Among those decisions that will be determined possibly with the input of communities in the Valley, the regents will select one president for the new university, as well as an executive vice president on each campus.
The idea is that we are going to be regional, and not where everything will be located in one part of the Valley,” Gonzales said. “When the UT System came up with this idea, they said ‘this has to be something that is regional, and not only something that will reach across Texas, but something that will reach down into the Americas. With all the online learning, we have the ability to attract students internationally to come to this university.’”
“It’s almost like a ‘carpe diem,’ seize the moment deal,” Coats says about the opportunity to be created with the new university and medical school.
”I think as our leadership begins to work through it – and you have to remember I don’t have a dog in the fight anymore; I’m a Dallas-ite who just happens to come from the Valley and love the Valley – I think that if you can get the leadership of the communities in the Valley talking on a regional basis, then the potential is huge,” Coats said.
Coats touts extensive aviation experience from serving as President of Muse Air Corporation until its acquisition by Southwest Airlines Company, as well as having held senior management positions with Continental Airlines, Inc., Southern Cross Airlines Holdings in Australia, Southwest Airlines Company, Braniff Airways, Inc., and Texas International Airlines, Inc.
He has also practiced law with Jenkens & Gilchrist Law Firm in Dallas, and served as a member of the Texas legislature.
His private sector experience includes being President and CEO of Schlotzsky’s restaurants and S.I. Restructuring, Inc. from June 2004 until March 2006, where he was hired to restructure the company.
During his career, Coats has also been President and Chief Executive Officer of various companies including Sammons Travel Group and Adventure Tours USA, a package tour operator; PROS Revenue Management, Inc., which is a leading provider of airline revenue management software systems; and Trinity Texas Corporation, a private holding company involved in real estate development, quick lubrication centers, oil and gas.
“I’m looking at it from a CEO’s perspective, because I have been CEO of two airlines, Schlotzky’s, and several other companies,” Coats said. “I’m looking at it from the point of view saying ‘I don’t know where the city limit sign is; I want to know if there is a critical mass there that is going to enable me to invest capital and get a return on that capital for my shareholders.’”
“To the extent that any local can convince me that there is that critical mass, and that income base, that’s what is important. I could care less about a city limit sign,” Coats said.
Communities Say They Are Uniting
Edinburg mayor Richard Garcia, during testimony before the Senate Higher Education Committee in March, said there has been united support from the Valley’s elected leadership for all aspects of the legislation to establish a new university.

The Edinburg leader noted that his hometown, along with the rest of the Valley’s cities, have successfully set aside economic and political rivalries for the greater good of the more than 1.3 million residents in deep South Texas. Garcia is also a former chair of the Texas Border Coalition, a group of mayors and businesspersons from key border cities including the Valley, Laredo, Eagle Pass, and El Paso, who have come together on issues affecting the border area.

“We are prepared as a region to work together in support of a medical school for South Texas. We are working hard and looking forward to acquiring a medical school that will help the Rio Grande Valley continue to grow while allowing us to meet the needs of every resident,” Garcia said.

Sam Coats believes the concept of one regional MSA is the future of the region.
“I think it’s the future. I think by not doing that, it’s a limitation. It’s almost like we have a potential asset that we are afraid to capitalize on because we are too tribal,” he said. “That needs to go away. When it comes to football or basketball or tennis, that’s fine, but when it comes to the Valley, it should be one entity. It’s a dynamic entity. We should promote it on a regional basis, because everybody has something to gain from that.”