Empowering Business Success 


The Greater Pharr Chamber of Commerce has become the driving force behind the success and vibrancy of the Pharr business community. At its core, the Chamber serves as an advocate that amplifies the voices of business owners and entrepreneurs across the region.

“We’re committed to being the voice of our business community,” Board Chairman Mario Lizcano said, “We ensure that their needs and concerns are heard and addressed.”

For several years, the Greater Pharr Chamber of Commerce has served as a hub for the local business community, boasting a membership of 175 businesses. Lizcano believes that for a chamber to be effective, it must adapt to today’s fast-paced business landscape. Adaptation is critical, and the Greater Pharr Chamber of Commerce is no stranger to change.

“We’re excited to provide our local business community with the resources and services that they need to foster economic growth not just in Pharr but in the rest of the region,” he said.

One of the Chamber’s pivotal roles is fostering an environment of economic growth. By providing a platform for businesses to connect, collaborate, and thrive, it acts as a catalyst for growth.

“We believe in collective resources to help businesses expand and prosper,” Lizcano emphasized. Through strategic networking opportunities, educational programs, and community engagement initiatives, the Chamber continues to empower entrepreneurs with the tools they need to flourish.

“The chambers of the early 2000s, or even before that, functioned differently,” Lizcano said.

“We’re focused on providing our business community with the exposure they need – we want to help them stand out.”

The chamber leverages multiple communication channels to keep its members informed and engaged. It organizes events like last year’s Avocado Festival. The event served as a unique platform for local businesses to showcase products and services.

“Events like these are to bring awareness and educate the community,” he said.

Events like these also draw attention to the Pharr International Bridge, a gateway responsible for transporting more than 60% of the produce within the region.

The Chamber recognizes the pivotal role of its proximity to the Bridge in driving growth.

“The Bridge serves as a crucial gateway for commerce, connecting us to global markets and growing trade relationships,” Lizcano explained. “Its impact on our region’s economic vitality cannot be overstated.”

Through the Chamber’s proactive efforts and collaboration, Pharr and its neighboring communities continue to experience an upward trajectory in economic prosperity.

The Greater Pharr Chamber of Commerce stands tall as an organization dedicated to nurturing the spirit of small businesses, advocating for economic progress, and leveraging strategic assets like the Pharr International Bridge to pave the way for a thriving future in the Rio Grande Valley.

“We are determined to see our community grow, and we are here to assist businesses in every way possible.”

To learn more about becoming a Greater Pharr Chamber of Commerce member and the events and programs offered, visit https://greaterpharrchamber.com.


Selene Guerrero