FASTSIGNS: The Value of Rebranding  


As we approach the New Year, it’s time for business owners to set their New Year’s resolutions. For many that may include rebranding. Yes, there can be upfront costs, but the cost of not updating can be even more.

Rebranding is more than a facelift for a company’s logo or color scheme. It’s a strategic move that can breathe new life into a business, opening up new markets, attracting a broader audience, and revitalizing a company’s image.

“Rebranding is an opportunity to strengthen your business’s identity, align it more closely with your mission and values and ensure it resonates with both existing and potential customers,” said Rose Snell, franchisee of FASTSIGNS® of Harlingen and FASTSIGNS® of McAllen. “It’s also an opportunity for a needed refresh.”

A Sign of No Business — or Low Business Value

“The adage – a business with no sign is a sign of no business — is true,” said Rose Snell — vibrant, directional, and engaging signage matters.

According to a 2022 nationwide survey by FASTSIGNS®, nearly half the respondents, some 47% of those surveyed, said an attractive, inviting sign would make them want to visit a business.

Another survey found that 95% of customers consider the appearance of a business when making buying decisions. “It’s important to make your business stand out. The business market is very competitive and first impressions are crucial when attracting new customers.,” said Snell. Consumers appreciate unique signs that show a business’ culture and personality. On the flip side, some customers will only do business with a maintained establishment.

Lobby signs are a great way to display your logo, tagline, or other brand elements. These signs will reinforce your brand message and reinforce customer perception.

So, what does a business with a peeling marque, missing directional signs, or a windblown banner indicate to potential customers?

“A successful rebrand is an investment for small businesses and it can include a complete redesign, but often it’s about ensuring a business stays in business and gets even more business from new customers,” said FASTSIGNS® owner Rod Snell.

Snell’s center is an advanced FASTSIGNS® center with a flatbed printer, Mutoh printer, five Epson roll-to-roll printers, and a CNC router. For business owners, that means their center can do large-scale rebranding from warehouses to construction sites and hospitals to schools, including ADA signage for larger construction projects.

The FASTSIGNS® Expertise Difference

One of their most comprehensive projects was with ASAS Health in Edinburg, which included colorful dimensional exterior signage and branding that carried through the medical office building.

“FASTSIGNS® truly transformed our space. Their expertise in signage helped create a warm and inviting environment that resonates with our commitment to health care excellence,” said owner Monzer Yazji, M.D. FACP.

Working with individuals like Dr. Yazji and other business owners who have high standards is what the FASTSIGNS® team finds most rewarding.

“FASTSIGNS® truly transformed my vision into reality,” said Dr. Yazji.

“It’s about more than just signage; it’s about bringing their vision to life and contributing to their success. This is what truly matters to us at FASTSIGNS®,” said Rod Snell.

The difference customers with FASTSIGNS® also note is not just the signage but the team that makes projects happen, including their install manager, Tito Alvarez, who has been with the McAllen center for 25 years.

“Every installation is a unique challenge and an opportunity,” said Alvarez. “Our team knows what it takes to get a job done, we work together, we care about the finished project and every customer and design matters to us.”

The Benefits of Rebranding

Rebranding can also provide a competitive edge by differentiating a business from its competitors. “A distinctive brand sets you apart. It’s your business’s signature,” said Rose Snell.

“It’s much more than banners and signs,” said Snell, whose advanced center provides everything from logo design to project management, pulling permits, and more. The teams at FASTSIGNS® of McAllen and FASTSIGNS® of Harlingen walk customers through the process from design to installation so there’s a real visual solution, not just a completed project.


“Rebranding can infuse a sense of freshness and innovation into a business or school or hospital, which can be incredibly attractive to visitors, patients, students or customers,” said Rose Snell. “Rebranding is a journey, and at FASTSIGNS®, we’re with our clients every step of the way.”