Native Texan joins the Austin brewery’s core lineup of award-winning craft beers
AUSTIN, TEXAS (August 15, 2018) — Independence Brewing Co., one of Austin’s largest and most beloved craft breweries, announced today the addition of Native Texan to its core lineup of craft beers available year-round. The German-style pilsner, a liquid homage to the great state of Texas, was initially introduced in June as a seasonal release for summer. However, the brewery team, thrilled by the public’s response, has decided to add Native Texan to their list of brews available all year long.
“We started by rolling out Native Texan to select companies who also got their start in the Lone Star State,” says Rob Cartwright, Co-Founder of Independence. “Now, Native Texan is available in multiple Whole Foods Market locations, Buc-ee’s, Spec’s, Central Markets, and over 230 HEBs statewide—all the way from Austin down to the Rio Grande Valley. We couldn’t be more excited to continue spreading Texas pride by offering Native Texan year-round.”
The popular pilsner is set to join the ranks of Austin Amber, Liberty Lunch IPA, Redbud Berliner Weisse, Power & Light Pale Ale, and Stash IPA, the brand’s top-selling beer. The highly sessionable beer can now be enjoyed across Texas — as far west as Marfa and El Paso, as far east as Houston, as far south as Brownsville, and as far north as Amarillo. Native Texan will also be available at Independence’s brewery and tap room located in southeast Austin, which offers a laid-back atmosphere, live music from Texas musicians, and an inside look at the brewing process.
Independence recently took to celebrating International Beer Day (August 3) by introducing their Native Texan Chef Series. The brewery invited 10 of the most prominent chefs and tastemakers statewide to showcase what Texas means to them in a dish featuring Native Texan as its star ingredient. Among the ranks of participants were James Beard winner Hugo Ortega of Houston (Best Chef Southwest, 2017), San Antonio celebrity chef Jason Dady, and Austin legend Alma Alcocer of El Alma.
Perhaps one of the most notable features of Native Texan pilsner is its unmistakable can design. When stacked and arranged in sync, cans of Native Texan render both the Texas flag and the stars and stripes of the American flag. “My mom was a proud Texan, and growing up, she always had that popular ‘Native Texan’ bumper sticker on her car,” said Independence’s Co-Founder, Amy Cartwright. “The can design is actually inspired by that sticker.”
Since its release in June 2018, Native Texan has resonated with Texans statewide, bringing back memories of days spent on the water for some and evenings spent on the porch swing watching the bluebonnets bloom and the sun set for others. For Cartwright, Native Texan represented something uniquely special.
“To me, Native Texan is about a sense of belonging, the quality of life here in Texas, the people here, and the state’s natural beauty. I don’t see why something that celebrates that should ever end.”
Native Texan is now available all year long in Whole Foods Market, Buc-ee’s, Spec’s, Central Market, HEB, and at Independence’s brewery, as well as in select restaurants and bars across Texas.
ABOUT INDEPENDENCE BREWING
Independence Brewing Co. is a local craft beer brewery and taproom located in Southeast Austin, Texas. Founded by Amy & Rob Cartwright in 2004, Independence Brewing Co. has grown from a small mom, pop, and dog operation to a team of 40 people producing more than 17 thousand barrels a year with distribution throughout Texas and Arkansas. Independence Brewing Co. is now one of the largest and most beloved breweries in Central Texas.
Independence’s core lineup includes Austin Amber, Liberty Lunch IPA, Redbud Berliner Weisse, Power & Light Pale Ale, and the brand’s top-selling beer, Stash IPA. These beers and several seasonal/limited releases can be enjoyed in a laid-back, industrial-style tasting room with views of the beer-making process set to live music from local musicians. Birds Barbershop offers beers exclusively from Independence Brewing Co. in all nine of their locations across Texas.
The business is a proud and active member of the communities of Austin, Dallas, Houston, San Antonio, and El Paso. The brewery and its taproom are open to the public for tours in Austin, Texas. Anyone interested in learning more about Independence Brewing Company beer or tours of the brewery, should visit independencebrewing.com or follow @indybrewing on Facebook, Instagram, and Twitter.
Bryan Gonzales / Giant Noise / 512-797-8579 / firstname.lastname@example.org
Native Texan will be available at the following stores and restaurants throughout the Rio Grande Valley:
•HEB (2409 E Expy 83, Mission, TX 78572)
•Holiday Wine and Liquor (2714 E Griffin Pkwy, Mission, TX 78572)
•Santaurio Tacos (7077 N. Expressway 77, Olmito, TX 78575)
•Flying Pig Grill and Cantina (7197 78575, 83 North St, Brownsville, TX 78521)
•Resaca City Liquor (7097 N Expressway 77, Olmito, TX 78575)
•Holiday Wine and Liquor (1425 Ruben M Torres Sr Blvd, Brownsville, TX 78521)
•Rio Grande Grill (417 W Van Buren Ave, Harlingen, TX 78550)
•HEB (613 S Expressway 83, Harlingen, TX 78550)
•HEB (310 N Westgate Dr, Weslaco, TX 78596)
•The Blue Onion (423 S International Blvd, Weslaco, TX 78596)
•HEB (1300 S Cage Blvd, Pharr, TX 78577)
•HEB (901 Trenton Rd, McAllen, TX 78504)
•HEB (3200 N 10th St, McAllen, TX 78501)
•HEB (200 US, W Expy 83, McAllen, TX 78501)
•Holiday Wine and Liquor (1912 N 10th St, McAllen, TX 78501)
•Holiday Wine and Liquor (703 W Dove Ave, McAllen, TX 78504)
•Roosevelt’s at 7 (821 N Main St, McAllen, TX 78501)
•Holiday Wine and Liquor (305 W University Dr, Edinburg, TX 78539)
•Trenton Liquors (279 E Trenton Rd, Edinburg, TX 78539)
•HEB (2700 W Freddy Gonzales, Edinburg, TX 78539)