Karla Puente never imagined that an uncertain start after college would lead to a 15-year career shaping some of McAllen’s most impactful events. Today, as a leader whose work has elevated the city’s profile and strengthened community connections, Puente represents the heart of RGVision’s La Jefa series — women who lead with purpose, resilience, and vision.
“When I graduated from UTPA (currently UTRGV), I honestly didn’t have a clear vision of what my career path would be,” Puente said. “At one point, I considered becoming a sports commentator, but I quickly realized that being put on the spot wasn’t where I thrived.”
That early moment of self-awareness proved pivotal. Puente realized her strengths were in organization, relationship-building, and long-term planning, not on-camera performance. That clarity pushed her to pursue behind-the-scenes roles where she could contribute to larger projects and teams. While in college, Puente worked part-time as an after-school coach with the City of McAllen’s Parks and Recreation Department, gaining hands-on experience with programs, people, and community engagement. After graduation, she applied for a full-time position — landing a marketing internship that would unexpectedly shape her future.
“I took a chance by applying,” she said. “Shortly after, I was transferred to the McAllen Convention Center, and at the time, I had no idea how significant that transition would be.”
Puente credits former director Omar Rodriguez for recognizing her potential and placing her in an environment where she could thrive. “What started as an unexpected opportunity quickly became the foundation of my career,” she said. “That move changed everything.”
At the McAllen Convention Center and Performing Arts Center, Puente discovered her passion for event management. “It allowed me to grow professionally, discover my strengths and weaknesses, and ultimately find where I truly belonged,” she said.
Over the next 15 years, Puente helped bring major productions and high-profile shows to McAllen — an experience that reinforced the Valley’s growing influence on a larger stage. “Each event came with its own set of challenges, from complex logistics to high expectations, but seeing our city host productions of that caliber reinforces the growth and potential of the Rio Grande Valley,” Puente said.
Her professionalism and reliability made her a trusted partner for event organizers and talent alike. Tony Hill, a Dallas Cowboys legend, described Puente as the “go-to” person, calling her dependable, reliable, and irreplaceable.
Her commitment to collaboration and service also left a lasting impression on longtime partners. Tommy Mantini of the RGV Home & Garden Show said working with Puente was always a pleasure, adding that after many years of working together, it was especially meaningful to finally meet her in person and experience firsthand the dedication she consistently brought to every event.
While the names and scale of events were impressive, Puente said the most meaningful moments were more personal. “What stands out most to me isn’t just the shows,” she said. “It’s the energy, the pride of the team, and the excitement of the community experiencing something special close to home.”
Collaboration, she said, was central to that success. “No event can be executed by one person or even one department,” Puente said. “Every successful event depended on coordination between internal teams, city leadership, promoters, vendors, and community partners.”
That collaborative mindset prepared her for her current role with Region One. “Managing events taught me how to manage complex projects, work across multiple stakeholders, and remain adaptable in fast-paced environments,” she said. “Those skills translate seamlessly into the work I do today.”
That approach also helped events grow over time. Ramsey Ramirez of South Texas Comic Con said Puente took a genuine interest in helping events succeed, noting that she consistently went above and beyond while making partners feel valued and supported as part of the local events community.
Justin Curl, show director of the Texas Hunters & Sportsman’s Expo, said Puente was his primary point of contact for more than a decade and that her departure from the McAllen Convention Center marked a bittersweet moment. Curl said he valued her professionalism, kindness, and dedication, adding that she was a trusted partner he will greatly miss.
Beyond professional growth, Puente’s work has always been deeply personal — especially as a mother of two. “There is a deep sense of fulfillment in watching my children experience and enjoy the results of the hard work that goes into every event,” she said. “Seeing them take pride in what we’ve helped create reminds me that my work extends beyond the venue.”
As she reflects on her journey, Puente sees her growth as a testament to trust and perseverance. “That growth represents resilience, self-discovery, and trusting the process even when the path wasn’t clear,” she said. “Each chapter has shaped who I am as a professional and as a leader.”
Still, she insists she’s far from finished. “I truly feel like I’m just getting started,” Puente said. “This new chapter has lit a fire in me — I’m excited to continue evolving and making an even greater impact.”
Faith and family, she said, have been constant anchors. “A huge part of that growth has come from trusting and leaning on God, and from the unwavering support of my husband and our two kids,” Puente said.
To the next generation of La Jefas, her message is grounded and empowering. “Don’t be afraid to start anywhere,” she said. “Don’t underestimate the power of consistency, humility, and collaboration.”
With faith, purpose, and perseverance, Puente added, the journey can exceed even your own expectations. “Growth doesn’t happen overnight,” she said, “but you’ll be amazed at where it can take you.”
