Mcallen Sets the Stage


We all love music and a great playlist. Music can change our mood, inspire us, and even motivate us. But music through our headphones or car speakers can’t hold a candle to the experience of live music. Live music engages all our senses and creates a sense of community between the audience and the performers. McAllen recognized the importance of a platform to expose people to different types of live music in a family friendly environment, thus the Sunset Live Concert Series was created. At the time of inception, the McAllen Performing Arts Center had not yet broken ground so it was decided the concert series would take place in Oval Park on the Convention Center’s campus. The Sunset Live event offers a big city feel with the uniqueness of a Rio Grande Valley sunset with the native palm trees and foliage as the backdrop. The first concert was produced in partnership with the South Texas Community Arts Foundation in October 2013. During the first concert, McAllen was hoping to attract a few hundred people but were pleasantly surprised when over 1,500 people attended the event.  The series is now in its sixth season and boasts an average of 6,000 attendees. Sunset Live has booked some colorful and eclectic artists over the years, some of which have blown up in the music scene. McAllen typically produces three concerts in the fall and three concerts in the spring and the demand for more concerts keeps on growing. Sunset Live’s platform continues to stress the importance and investment in the performing arts is an investment in our community’s future.

Sunset Live has provided a great footprint for other local events.  Sunset Live was the first event to invite the local food trucks in 2014, and an artisan market with hundreds of hand crafted items.  The event also offers a nice selection of craft beers and cool wine in addition to great live music from local and regional acts.

Held every second Saturday of the month, the outdoor concert series focuses on promoting the arts and giving up-and-coming artists and musicians a different type of exposure outside of the local bar scene. Sunset Live has grown exponentially each month, which is attributed mainly to social media and word-of-mouth. Sunset Live targets millennials by showcasing an experience that they are passionate about: music, food, friends and local arts. McAllen encourages them to share the event information and bring their friends, family and pets. Sunset Live is about enhancing their quality of life, which is what millennials want in their community so they are willing to tell all of their friends.

The 2016 Spring season begins Saturday, April 9th and will wrap up Saturday, June 11th. McAllen invites everyone who enjoys great live music, unique food, set in a beautiful family and pet-friendly environment to join this unforgettable experience.