Rodeo Dental Offers Customized Braces Treatment 


Rodeo Dental is proud to be at the forefront of orthodontic innovation, offering advanced and supportive treatments in its 15 locations across the Rio Grande Valley. The company has earned national recognition for its dedication to patients and personalized approach to providing braces options.

“You go into our offices and evaluate exactly what you want to do with your teeth,” said Dr. Suliman Salman, D.M.D., M.S., a regional orthodontic director for Rodeo Dental. “We’ll tailor the treatment to you. That’s not like anyone else.”

Rodeo Dental offers traditional braces as well as clear aligners. Digital scanners assist in the construction of clear aligners, ensuring that patients receive customized treatments according to their orthodontic needs. These aligners represent a comfortable and non-invasive approach to orthodontic treatment, virtually invisible and demanding no dietary changes.

“Clear aligners are a good-looking alternative that are very, very effective,” Salman said. “You don’t have to change your lifestyle as much as you would with braces.”

Rodeo Dental is also committed to patients who prefer the advantages of traditional braces, such as their more affordable costs. Many patients also favor the stability of braces, which require less maintenance than clear aligners. Braces have grown more customizable in recent years, allowing orthodontists at Rodeo Dental to address specific dental issues rather than general realignment. Patients can, therefore, wear braces for shorter periods of time at lower costs, and many have the flexibility of adding or subtracting three-month increments from their desired timetable.

“What we take pride on is that every treatment is customized,” Salman said. “You don’t have to pay for more than what you need, and you don’t have to be in braces for longer than what you need. It’s customized time and money.”

Orthodontists at Rodeo Dental are proactive in holding group conferences, which allow them to review the latest available data in their field. Salman reports that one group within the company meets at least once every quarter and that orthodontists often submit specific case studies for discussion. Many of the company’s orthodontists attend annual meetings of statewide and national forums, such as the American Association of Orthodontists. Each office can, therefore, provide practical innovations for patients, making braces smaller, faster-working, and more comfortable today than in past years.

“Our doctors are always exchanging information, and that helps us learn a lot faster,” Salman said. “A doctor that joins Rodeo today learns all the techniques and all the knowledge in a matter of a few months.”

Rodeo Dental seeks to innovate not only its orthodontic treatments but also its understanding of the practice as a whole. Contemporary research suggests that dental health can prevent various medical concerns, elevating the significance of orthodontics in recent decades. Salman notes that sleep apnea is among the issues connected to orthodontic health.

“Day after day, we’re learning that breathing is related to how our mouth is structured,” Salman said. “The structure of the jaw is an integral part of our breathing apparatus, so it’s becoming more and more important.”

Modern food products have also become more acidic and carbohydrate-based, leading to an increased risk of tooth decay and tooth loss. Rodeo Dental hopes to address these concerns by intentionally treating patients at younger ages. Salman notes that a growing number of elementary schoolers have sought orthodontic care at Rodeo Dental, adding that a healthy smile can impact the social development of children at large.

“The first thing we look at is if someone has a good smile,” Salman said. “Tooth movement is one of the most natural ways of making yourself look better. It has a lot more to do with our sociology and psychology than we actually know of.”

Rodeo Dental values the cosmetic and medical aspects of orthodontics equally, prioritizing patient satisfaction and relying on modern-day advances to serve them.

“What sold me on coming to work for Rodeo was that the treatment is tailored to patients’ needs,” Salman said. “We start understanding our instruments, our materials, and our patient population way better than anyone else who is practicing on their own.”

For more information about Rodeo Dental, visit