One thing about the fitness industry you can always count on is the landscape constantly changing. From big box gyms to boutique-style fitness studios, today there is a place for anyone who cares about their health and fitness. The one thing that hasn’t changed is over half of gym memberships go unused. While the first of every new year brings well-intentioned resolutions and a spike in gym membership purchases, by mid-March the enthusiasm has waned and the monthly cost of membership, in addition to the long-term contract, has become a source of resentment and guilt. Now, though, there is a new gym in town and they aim to change the way you think about fitness and gym membership.
Already experienced with gym ownership in the past, Barbara Guerra and her partner, Dr. Antonio Esparza, will be opening a new fitness studio in January 2018. It will be dedicated to inspiring others to live happier, healthier, and more fulfilled lives. Arri Fitness, located in North McAllen in the Sam’s Club complex, will primarily focus on three areas of fitness: strength, cardiovascular, and functional fitness. While strength training and cardio have been mainstays in the gym world, functional fitness is a relatively new term in the realm of exercise but its roots are old school. Before the modern era of strength machines and treadmills, functional fitness was basically the only kind of fitness there was. These types of exercises are what athletes do in the off season to stay in shape and conditioned. Functional exercises train your muscles by simulating common movements you do at home, work, or in sports. Using various muscles in the upper and lower body at the same time, functional exercises also emphasize core stability. By training for functional fitness, you are training your body the way it was designed to be used.
To facilitate and support their functional fitness training program, Arri Fitness is introducing the Valley to the Queenax Functional Fitness System. Think of it as a symbiosis of functional, personal, crossfit, circuit, and group training all in one. Essentially a climbing frame for adults, the 15-station Queenax gives the user the freedom to hang, swing, do tractions, and eliminate or moderate the effect of gravity. Classes, such as aerial fitness, TRX® Suspension Training, and Superfunctional, are just a few of the offerings Arri Fitness members will be able to choose from. All classes will be taught by certified instructors. An additional functional fitness area in the main gym will be available for individual workouts.
Managing partner Barbara Guerra believes that most people are either dealing with or worried about health issues related to lack of exercise and poor diet.
“I don’t think there has ever been a time when people were more motivated to change their health and their bodies for good,” she said. “We want Arri Fitness to be a place where members feel inspired to place a priority on their wellness. We know that if you feel good about yourself and your life, it will have a positive impact on your overall well-being.”
Aside from the state-of-the-art strength and cardio equipment, Arri Fitness is a gym that has big love for the small details. Exceptional customer service is at the heart of this business. Whether you need a personal trainer, help scheduling a Queenax class, or renewing your membership, the staff at Arri Fitness will be focused on your needs from the moment you walk in the door until the minute you walk out. Their goal is to make every member feel special every day, so expect a few extra amenities that other gyms don’t have. Belonging to Arri Fitness means you know taking care of yourself and your health is as important now as it is for the future. Take that New Year’s resolution and turn it into a new way of life. Arri Fitness is more than a gym. It wants to be your fitness partner.